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Evaluagent Scaling Story

EvaluAgent Case Study

EvaluAgent - Developing Go-To-Market Strategy and Positioning

How Scalewise helped EvaluAgent’s Head of Go-To-Market, Matt Jones, develop solid GTM strategy and brand positioning for the scaling call centre disruptor.

Call Center Software

Scale Coaching, 1-on-1 Coaching

Launched in 2012, EvaluAgent is a quality assurance (QA) and improvement SaaS platform for customer experience teams, primarily within call centres. EvaluAgent facilitates the monitoring and training process within customer experience teams by enabling them to better understand the communication between sales agents, customer service representatives and end customers via their innovative call centre software.

7

Pre-Series A

EvaluAgent Need

As a rapidly growing company, EvaluAgent sought experts with fast-growth experience who had not only delivered tangible success within their industry, but understood their business model and had the ability to share relevant advice.
Meanwhile, having initially started out as a digital marketer, Matt Jones had recently taken over the responsibility of the company’s go-to-market strategy to drive commercial product marketing and inbound sales. EvaluAgent wanted someone that could help Matt develop a solid GTM strategy and position the brand effectively. However, as EvaluAgent couldn’t afford to bring in someone full-time, they looked for an alternative, on-demand solution: Scalewise.

Scalewise Impact

Scalewise started providing 1-1 Scale Coaching to Head of Go-to-Market, Matt Jones, in March 2020, giving the company access to VP-level expertise during a critical stage in their business growth. Their Scale Coach provided powerful insights gained from first-hand experience so that the EvaluAgent team could gain clarity over what to prioritise and how to execute a more effective Go-To-Market strategy.
What’s more, the Scalewise team also helped solve some of EvaluAgent’s scaling challenges:

1. Mapped customer pain points

The Scalewise team conducted client interviews to understand the true reasons for selecting EvaluAgent. The insights generated from this customer pain-mapping surfaced unknown pain points which helped to generate more effective messaging and positioning. The pain analysis process that Scalewise conducted has since become an ongoing initiative used independently by EvaluAgent to understand clients’ needs better as they come through onboarding.

2. Built out addressable markets

Working collaboratively and setting clear end-goals was pivotal to the success of effectively fleshing out EvaluAgent’s addressable markets. The Scale Coaching helped EvaluAgent establish the size of their market, their Ideal Customer Profile as well as the specific companies to target in order to exceed their growth goals.

3. Developed value proposition

EvaluAgent used the insights from customer pain-mapping to evolve their value proposition. They learned they were starting to be perceived as a product that was a commodity rather than mission-critical and they needed to pivot their value proposition to counter this. Through Scale Coaching, EvaluAgent was able to develop a much more compelling value proposition that enabled more meaningful conversations with prospects, shortening their sales cycle and win rates.

4. Improved core messaging

Linked closely to their updated value proposition pivot, we collaborated with EvaluAgent to develop strategic core messaging that allowed them to approach prospective customers and ensure they understand how (and why) to improve Quality Assurance. The plan here involved creating a sense of urgency around QA and the impact it has on delivering a positive customer service experience.

Evaluagent client wins

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Matt Jones

“Having valuable expertise ‘on tap’ from Scalewise has been pivotal in accelerating the growth of EvaluAgent. The Scalewise Coach’s knowledge and understanding of scaling shone through at every step of the engagement and enabled us to structure and streamline our GTM efforts.”

Matt Jones

Head of Go-To-Market, EvaluAgent

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Frequently Asked Questions

What is a Scale Coach?

A Scale Coach is a seasoned revenue operator who has been through our three-stage screening process to ensure they have the expertise required to support our clients on their scaling journey. They provide powerful insights, offer constructive feedback and love sharing their knowledge.

Who are Scale Coaches?

Our Scale Coaches are VP and C-level revenue leaders who have played (or are currently playing) pivotal roles in successfully scaling fast-growth tech companies. They may be Chief Marketing Officers, VPs of Sales, Customer Success or Revenue Operations leaders. They’re often in full-time employment within a scale-up but can provide support on a flexible, hourly basis around their day-jobs. 

Can I access multiple Scale Coaches for me or my team?

Absolutely. Scalewise Membership gives you access to over 100 world-class Scale Coaches and we have clients today who are tapping into the expertise of several Coaches at once. One may be working with their Customer Success Team, another with their marketing leader or sales leader whilst another Coach supports their founder or CEO. 

What is Scalewise Membership?

Scalewise Membership provides unique access to the expertise, tools and resources you need to fuel your scaling journey.

 

Scalewise membership provides access to:

 

  • The Scalewise Platform to get matched with world-class Scale Coaches
  • A dedicated Growth Adviser to support your scaling journey
  • Delivery Partners who are vetted for their specialist expertise 
  • Fractional & Interim Leaders to fill vital leadership gaps
  • Online & in-person networking opportunities 
  • Masterclasses where Scale Experts share their expertise
  • Carefully selected partner resources and exclusive offers

 

We’re currently offering Scalewise Membership for free to the first 100 scale-ups to apply. Contact us now to apply for Scalewise Membership.

How many Scale Coaches will I have access to?

We’ve on-boarded over 100 Scale Coaches, most of whom are in the UK or US. We continue to onboard around 10 Coaches per month and we’re always on the lookout for exceptional revenue operators around the world. As soon as we on-board a new Coach, clients can immediately tap into their expertise via the Scalewise Platform (coming soon).

What are the costs for Scale Coaching?

We offer a range of flexible, one-off or subscription packages ranging from £295/$400 per month per coachee to £1,795/$2,450 depending on the number of hours required. Hours can be used against multiple Scale Experts if desired.

Are there any discounts available if I want to access Scale Coaching for multiple people in my company?

We’re always happy to discuss pricing for clients who are looking to support multiple team members. We’ve seen first-hand the impact of injecting expertise into multiple individuals or teams and like to encourage this through preferential pricing. 

Is there a minimum contract period?

Although we don’t have a minimum contract period, we’ve found that clients get the most benefit from engaging a Scale Coach for a minimum of 6 months. We also offer preferential pricing for clients who would like to commit for 12 months or more.

When will the Scalewise Platform be live?

We’ve been building the Scalewise Platform since April 2020, which we’re excited to launch into the wild in July 2021. 

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