QStory Case Study

QStory - Delivering Sales & Marketing Impact

How Scalewise worked closely with QStory CEO Patrick Coleman to build a predictable revenue machine and help QStory achieve its revenue goals.

Contact Centre Automation Scale-up

GTM Strategy, Account-Based Marketing, Messaging, SDR Training

Founded in 2014, QStory is a fast-growth tech scale-up, which helps contact centres make the best use of agents’ time through intraday automation. By bridging the gap between scheduled efficiency and real productivity, QStory’s recommendation engine makes intelligent and informed decisions, which increase the effectiveness and delivery of call centre operations for companies like Nat West, Nationwide Building Society & Jet2Holidays.


Series A

QStory Need

QStory wanted focused and strategic input to optimise their messaging, clearly articulate their value proposition and capitalise on the sizeable market opportunity. QStory CEO and Founder Patrick Coleman therefore enlisted Scalewise to improve the company’s Sales Development Representative (SDR) effectiveness, implement a robust sales process, develop and deploy an Account-Based Marketing approach and grow the value of their sales pipeline.

Scalewise Impact

Within a week of project sign-off, Scalewise assembled a team of highly experienced Delivery Partners to help QStory on their next stage of hyper-growth. With an injection of top-tier scale expertise, Scalewise honed QStory’s go-to-market strategy, improved opportunity quality and close rates, and had an impact in the following areas:

1. Created a focused Account-Based Marketing (ABM) strategy

Marketing Scale Experts implemented an account-based marketing strategy that gave QStory a much more focused approach to targeting prospective clients. This new approach was then activated in an account-based advertising trial, which resulted in QStory engaging with 11 target accounts within the first weeks of the ABM campaign trial.

2. Built a compelling company narrative

Marketing Scale Experts worked with the CEO to define a clearer and more differentiated description of the business; one that was meaningful and compelling to the target buyer. This was then articulated in a new sales deck, relaunched website and multiple videos. The result? QStory now has a clear and targeted “Now What?” message across its channels.

3. Expanded the capabilities of lead generation

Our Sales Scale Experts assessed, coached and trained QStory’s outbound SDR team, empowering them with the confidence to book meetings, influence stakeholders and reach the right decision-maker. Following Scalewise’s coaching, Qstory can now call upon three 3 SDRs who are specifically trained to deliver high-quality pipeline.

4. Developed an effective Go-to-Market strategy

Scalewise developed and improved QStory’s GTM strategy, helping them to achieve real clarity over who to target and how this can be executed throughout the business. As a result, QStory aligned its sales & marketing departments around a clear Ideal Customer Profile.
Patrick Coleman

“Scalewise has transformed our go-to-market approach enabling us to implement best-in-class, account-based sales & marketing strategies that consistently deliver high-quality pipeline. They also played a critical role in enabling QStory to build a scalable and predictable sales machine, giving us the culture, infrastructure and in-house capabilities to achieve our revenue goals.”

Patrick Coleman

Co-founder & CEO, QStory

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Frequently Asked Questions

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We’ve on-boarded over 100 Scale Coaches, most of whom are in the UK or US. We continue to onboard around 10 Coaches per month and we’re always on the lookout for exceptional revenue operators around the world. As soon as we on-board a new Coach, clients can immediately tap into their expertise via the Scalewise Platform (coming soon).

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Are there any discounts available if I want to access Scale Coaching for multiple people in my company?

We’re always happy to discuss pricing for clients who are looking to support multiple team members. We’ve seen first-hand the impact of injecting expertise into multiple individuals or teams and like to encourage this through preferential pricing. 

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When will the Scalewise Platform be live?

We’ve been building the Scalewise Platform since April 2020, which we’re excited to launch into the wild in July 2021. 

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