Actors talk about putting a face, but a scaling founder needs two: the internal face, which focuses on getting the basics of people, process and product done well, and the external face, which pulls all those results together and sells a convincing story.
As discussed in our upcoming research report, raising Series B investment is as much about the external script as it is the internal journey. Like any good script, it needs an intriguing plot, a clear narrative and a believable path from introduction to conclusion. Founder CEOs therefore need to hone their story-telling skills by understanding each major characters’ roles, concentrating on what investors want and working out how to show that. Here’s how.