Seasoned scale-up CRO looks at defining your ICPs, correctly articulating your value proposition and using the right metrics.
Corporate Marketing VP discusses the merits of patience, simplicity and commonality.
Renowned commercial leader looks at devising a clear strategy, investing in key resources and aligning sales & marketing.
Experienced revenue leader considers the roles of customers, investors and employees.
Customer Success guru discusses executive alignment, clearly-defined roles and the product-customer relationship.
Experienced CMO talks momentum, people and processes.
Marketing expert discusses the importance of thinking flexibly, starting early and looking outwardly for marketing success.
VP of Revenue Operations dives into the significance of metrics, data and challenging leadership.
Seasoned Business and RevOps Consultant discusses data integrity, clear processes and nailing basic metrics.
Customer Success expert explains why you should avoid silos, but embrace data, processes and customer centricity.