GetAccept Case Study

GetAccept

accelerates upmarket growth through fractional leadership

A 4-week turnaround where GetAccept enlisted ScaleWise to help them align and scale their GTM strategy through fractional leadership

Business type

Digital Sales Room (DSR)

Solution type

Fractional

Size of commercial team

35

Company stage

Series B

Meet GetAccept

Founded in 2015, GetAccept is the leading Digital Sales Room (DSR) platform that helps revenue teams engage buyers, personalise their outreach, and close deals faster.

 

Operating across Europe and the US, GetAccept enables thousands of sales teams to combine video, chat, document tracking, and e-signature in one collaborative workspace, empowering reps to deliver exceptional buyer experiences from first meeting to signed deal.

 

As the business scaled rapidly, the team set their sights on moving upmarket, targeting larger enterprise customers and defining its place in the emerging DSR category. But growth was hard to maintain.  

What challenges did ScaleWise solve for GetAccept?

Building a category and taking the lead is a big opportunity, but also a huge challenge. To continue growth and increase demand within a new ICP through repositioning work, GetAccept needed help. 

 

The leadership team needed an experienced marketing leader who could define a clear upmarket GTM strategy, align marketing and sales, and accelerate demand generation within the new ICP. 

 

After months of searching for a permanent CMO and running more than 40 interviews themselves, they were running out of time and momentum. It became clear that they needed help and a new, creative way of looking at growth.

How did GetAccept scale?

That’s when GetAccept turned to our team at ScaleWise.

 

Within just two weeks, we introduced a shortlist of seasoned fractional leaders with proven experience scaling SaaS businesses upmarket.

 

GetAccept partnered with Bastiaan Haghuis, a ScaleWise Fractional CMO, who quickly immersed himself in the business, aligning with both leadership and frontline teams to hit the ground running.

What impact did ScaleWise have, and what results did GetAccept see?

In just nine months, GetAccept saw measurable commercial impact across multiple areas of its GTM, including: 

 

  • Stronger alignment between sales and marketing 
  • Faster traction within their upmarket ICP 
  • Increased demand from larger companies 
  • Higher ACV and improved sales efficiency 
  • A focus on revenue-driving activities through implementing clearly defined KPI frameworks 
  • Category leadership within the Digital Sales Room space. 

 

By partnering with ScaleWise, the GetAccept team saved months of recruitment time and unlocked faster, more effective growth. 

 

Going forward, GetAccept can continue to expand its footprint with marketing and sales now fully aligned behind a scale and scalable GTM strategy.

Samir Smajic

Co-Founder & CEO, GetAccept

“Choosing ScaleWise was easy in the end. They were professional, fast, and built real trust by showing they’d done it before and knew the challenges from being Operators within the space. Within four weeks, we’d found the perfect fit — and that speed made all the difference.”

 

Carl Carell

Co-Founder & CRO, GetAccept

“What surprised me most was how quickly ScaleWise found exceptional talent. If we hadn’t worked with them, I’m certain that nine months later we’d still be searching for our next CMO.”

Frequently Asked Questions

Think of it as head-renting instead of head-hunting. Rather than spending time and money trying to hire a full-time leader, Interim & Fractional leadership involves hiring leaders on either a short-term or part-time basis usually to carry out a specific purpose. They are experienced senior-level operators that can be parachuted into your company on short notice to drive high-performance in particular aspects of your business.

Unlike a coach or a consultant, Interim & Fractional leaders are hands-on doers whose remit is to get stuck in and get things done. For more information, check out our: Definitive guide to Interim & Fractional Leadership.

Interim & Fractional leaders both provide flexible GTM support based on your specific needs. Interim leaders usually work full-time (4-5 days per week) for a set period of time (i.e. 4-6 months) to bridge an ‘interim’ leadership gap. Fractional leaders work a fraction of the time for a fraction of the cost, usually working between 2–4 days per week on a rolling basis. As Interim & Fractional leaders flexibly work between both roles depending on the requirement, we consider them as one leadership solution.
We’ll help you define what you need and produce a detailed role brief with realistic goals. This goes beyond a job description, capturing the specific leader profile required and clear deliverables. Then we’ll produce a shortlist of suitable candidates (based on your needs, culture and leadership style) from our wide network of experienced Interim & Fractional commercial leaders. Finally, we’ll organise interviews to ensure there’s a cultural chemistry and expertise alignment from the outset.

At ScaleWise, all our Interim & Fractional leaders have scaled at least one company (Seed to Series C) in senior GTM roles, usually at VP or C-Suite level in sales, marketing, customer success, partnerships or revenue operations (RevOps). Many have worked with other scale-ups in Interim & Fractional roles too. As such, they’re adept at quickly diagnosing issues, prioritising solutions and having an immediate impact.

Instead of joining with a wide-ranging brief, Interim & Fractional leaders focus on pre-agreed objectives. During the engagement, they will implement and execute a pre-agreed plan, so it’s crucial to agree on these objectives, deadlines and KPIs beforehand. Interim & Fractional leaders can also help interview and onboard their permanent replacement, ensuring they hit the ground running.

For example, the five most common tasks for an Interim & Fractional VP of Sales include restructuring the sales process, devising a coherent commercial strategy with company-wide buy-in, improving sales team performance and advising on sales hires (i.e. SDRs, AEs or even their full-time replacement).

Unlike full-time hiring (which can take up to 6 months), Interim & Fractional leaders are placed within 1–4 weeks and can have an immediate impact. This short time frame is possible thanks to ScaleWise’s unrivalled network of GTM leaders and the idiosyncrasies of the Interim & Fractional model (i.e. they don’t need company-wide onboarding and can dive into pre-agreed tasks straight away).

ScaleWise’s matching process vastly minimises the risk of a bad partnership. However, if the Interim & Fractional leader is not working out, it’s easy to terminate the relationship as there’s no long-term contract (you take out a month-by-month contract with ScaleWise, not the leader).

At ScaleWise, we find the reverse is usually true. Companies either hire their Interim & Fractional leader full-time (this happens in 35% of cases at ScaleWise) or they decide they no longer need support in one area (i.e. sales) and want support in another area (i.e. marketing). With ScaleWise, moving from an Interim & Fractional sales leader to an Interim & Fractional marketing leader is simple.

Interim & Fractional leaders are not hands-off consultants, but highly-experienced commercial leaders who join with a clear mandate and instantly command respect from the team due to their previous experience. Employees respond well to their ‘external’ status as it doesn’t disrupt the internal team dynamic (and avoids office politics) and enables them to objectively make swift strategic decisions (not decisions based on bias or nostalgia).

 

However, it’s important for the leadership team to support the Interim & Fractional leader and make it clear to employees that they have the authority to make changes (it helps if an internal leader introduces an Interim & Fractional leader to all the key divisions within the business at the start).

Our Interim & Fractional leaders turn into permanent employees every 1 in 3 placements. If you’re looking for a leader that will eventually transition to full-time, it’s worth being upfront about this in the matching stage.

Interim & Fractional leaders placed through ScaleWise are contracted to ScaleWise, not your company. That means we can place them quickly and easily without you needing to negotiate payment terms or waste any time setting up contracts and billing relationships with lots of different leaders. It also makes it easier to change GTM support if required (i.e. using an Interim & Fractional Customer Success leader after working with an Interim & Fractional CMO).

Unlike a coach or a consultant, Interim & Fractional leaders are hands-on doers who get stuck in and get things done. At the outset, they will agree working schedules, practices and processes with you, including days of the week, communication channels, check-ins and access to the wider team.

 

For example, a leader might work part-time (i.e. three days’ work spread out across the week to ensure responsiveness to company needs) in a hybrid capacity for a few companies concurrently. No matter the working agreement, though, it’s crucial to schedule frequent catch-ups (i.e. one hour per week) to discuss updates, barriers and progress.

Interim & Fractional leaders are scaling professionals. To get roles, they need a strong catalogue of past successes, positive case studies of their previous Interim & Fractional work, and supportive references. As such, they always commit to the role whole-heartedly.

 

Yet, more importantly, they are motivated by enjoyment. They have often chosen a portfolio career as they love taking on new challenges and sharing their insights to help companies grow, so the more fulfilling the role, the more the Interim & Fractional leader will go above and beyond.

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