Jiminny Case Study



Using ScaleWise to hire a permanent Marketing Director in six weeks.

How ScaleWise matched Jiminny with the right full-time Marketing Director in six weeks (from candidate brief to offer acceptance).

Business type

SaaS Sales tech

Solution type

Permanent hire

Size of commercial team


Company stage

Series A

Jiminny helps revenue teams improve performance and maximise revenue through conversation intelligence. Using AI, Jiminny records, transcribes and analyses customer interactions, providing critical go-to-market insights and full visibility into every deal. Jiminny has empowered hundreds of sales teams across 30 countries to win more deals, coach at scale and smash their targets – including Planhat, Les Mills, and JobAdder.

Jiminny’s Need

A year on from closing a £13.5 million Series A, Jiminny had a marketing team in place, but lacked the right marketing leader for their growth ambitions. In particular, Jiminny wanted a marketing leader to sustainably grow its pipeline, create a more predictable demand gen machine (with a focus on inbound demand generation), devise compelling messaging for its ICP and develop the existing marketing team into a high-performing function through coaching and hiring.


Jiminny set their sights on a Marketing Director that had previously operated at their stage of business and could hit the ground running with minimal hand-holding. After speaking to standard recruiters, Jiminny realised ScaleWise’s unique hiring approach was best suited to their needs.

ScaleWise Impact

ScaleWise matched Jiminny with an experienced SaaS CMO to lead their recruitment effort, who understood exactly what they needed. The SaaS CMO worked closely with ScaleWise’s internal hiring specialists and Jiminny’s leadership to define what good looked like in the role, and devise a comprehensive candidate brief, which pinpointed the specific responsibilities and expectations of the role, as well as the essential and ideal candidate profile.

ScaleWise then leveraged its network of commercial leaders and targeted outbound Exec search capability to draw up a three-person shortlist of suitable candidates.

ScaleWise had the following impact:

1. Full-time Marketing Director hired in six weeks

After speaking to recruiters, Jiminny had expected a lengthy hiring process. But, thanks to ScaleWise’s streamlined process – which focused on candidate quality over quantity – Jiminny was able to meet the first candidate within two weeks of signing off the candidate pack and make an accepted offer within six weeks.

2. Ideal match

From the candidate’s essential experience (i.e. relating to funding stage, ARR growth, average deal size and average sales cycle) to proven track record (i.e. built a scalable demand generation machine and developed a high-performing B2B marketing team), ScaleWise helped Jiminny define their exact needs and produce a detailed role spec. ScaleWise then used this criteria to produce a shortlist of just three ideally-suited candidates to save time on interviewing and ensure Jiminny found the perfect match.

3. Expert advice

ScaleWise provided guidance throughout the hiring process – including role responsibilities, personality attributes, salaries and compensation – to ensure that the full-time hire was not just the right fit today, but would grow with Jiminny too. What’s more, ScaleWise worked as an external mediator, helping the candidate understand the role and the reasons why Jiminny was a great opportunity for them, while also working closely with Jiminny to position the company and evaluate the candidates.

4. Immediate impact

Jiminny wanted a marketing leader that could hit the ground running on Day 1. Outlined in the brief and used during the shortlisting stage, ScaleWise looked for candidates with the demand gen know-how, people skills and team-building prowess that could have an immediate impact. The result? The incoming Marketing Director started making autonomous changes on the first day and made a noticeable impact in the first few weeks.

Tom Lavery

Tom Lavery

Co-founder & CEO, Jiminny

“ScaleWise’s hiring process is head and shoulders above the normal recruiters we’ve used in the past. Having a B2B SaaS CMO guide our marketing leader search was invaluable – it reassured us internally and helped us find our ideal leader quickly and pain-free.”

Frequently Asked Questions

Thanks to our unique network of pre-vetted GTM leaders, we can carry out the full Partner service in weeks, not months. For example, we matched Learnerbly with a full-time Chief Revenue Officer in just six weeks (see case study here).

Yes. If you choose our ‘Target’ solution, we’ll help you produce a detailed candidate pack on the exact type of GTM leader required, and you can then use other channels to find candidates. If you sign up to our ‘Partner’ solution, we’ll assess and manage your direct referrals alongside candidates we source.

Usually 2-3 weeks from initially reaching out to ScaleWise. After reaching out to ScaleWise, we’ll speak to key internal stakeholders to get a complete understanding of your needs and develop a detailed candidate criteria in week one. Armed with this specific criteria, we’ll use our wide network of GTM leaders to create a shortlist of suitable candidates for you to interview within two weeks (depending on candidate availability).

Depending on the role and criteria, ScaleWise will create a shortlist of 4–6 candidates from which you will be able to select your perfect match.

At ScaleWise, our thorough matching process massively reduces the chance of a mishire by ensuring candidates not only fit the detailed role brief, but are also well-suited to working with your leadership team and your company structure. During the matching process, we can also agree on options in case the chosen candidate doesn’t work out, such as a rehire or a credit.

With a combined 35 years’ scaling experience, including founding the London Chapter of Pavilion (which now contains over 10,000 global revenue operators), we’ve built up a unique network of global GTM leaders. Using our first-hand GTM experience, we have an intimate understanding of scaling challenges and have pre-vetted all the leaders in our network (i.e. all our Scale Experts must have 2 years+ experience in Head-of, VP or C-level roles at investment-backed B2B tech businesses at Series A or Series B). We know their availability and can provide you with ‘off-market’ talent.

Unlike regular recruiters, we have first-hand GTM operating experience at fast-growth B2B tech companies. With a combined 35 years’ experience scaling companies, we have an intimate understanding of the opportunities and challenges of scaling at pace. We therefore not only give you access to a unique network of GTM talent, but also give honest advice on your exact needs and produce detailed criteria for the game-changing hire you need for your specific stage of growth.

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