From understanding key players’ roles to identifying investors’ priorities, scaling founders must compose a compelling narrative to raise a Series B.
As discussed in our latest research report, raising Series B investment is as much about the external script as it is the internal journey. Like any good script, it needs an intriguing plot, a clear narrative and a believable path from introduction to conclusion. Founder CEOs therefore need to hone their story-telling skills by understanding each major characters’ roles, concentrating on what investors want and working out how to show that. Here’s how.
Know the roles
Know what investors want
Know how to show it
Don’t sit still
These pitfalls are a natural part of the scaling journey and we’ve recently spoken to our community of Scale Experts as well as battle-hardened founders, in-touch VCs and experienced revenue leaders from Pavilion (formerly Revenue Collective) to better understand the challenges of raising Series B investment as a SaaS start-up.
Read more in our research report: ‘How to get from A to B with the benefit of hindsight’.