Pete Crosby
![Pete Crosby](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_pete-crosby.png)
Seasoned scale-up CRO looks at defining your ICPs, correctly articulating your value proposition and using the right metrics.
Andrew Davies
![Andrew Davies](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_andrew-davies.png)
Corporate Marketing VP discusses the merits of patience, simplicity and commonality.
Sophie Carter
![Sophie Carter](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_sophie-carter.png)
Renowned commercial leader looks at devising a clear strategy, investing in key resources and aligning sales & marketing.
Mark Walker
![Mark Walker](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_mark-walker.png)
Experienced revenue leader considers the roles of customers, investors and employees.
Laura Kightlinger
![Laura Kightlinger](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_laura-kightlinger.png)
Customer Success guru discusses executive alignment, clearly-defined roles and the product-customer relationship.
Edwin Abl
![Edwin Abl](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_edwin-abl.png)
Experienced CMO talks momentum, people and processes.
Linsay Duncan
![Linsay Duncan](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_linsay-duncan.png)
Marketing expert discusses the importance of thinking flexibly, starting early and looking outwardly for marketing success.
Nia Barnabie
![Nia Barnabie](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_nia-barnabie.png)
VP of Revenue Operations dives into the significance of metrics, data and challenging leadership.
Jay Khiroya
![Jay Khiroya](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_jay-khiroya.png)
Seasoned Business and RevOps Consultant discusses data integrity, clear processes and nailing basic metrics.
Stevie Bickford
![Stevie Bickford](https://www.scalewise.com/wp-content/uploads/2021/11/scalewise_stevie-bickford.png)
Customer Success expert explains why you should avoid silos, but embrace data, processes and customer centricity.