Adam Kay has built his career joining early-stage, founder-led businesses, most recently as CRO at GoodFit - the intelligence layer behind modern go-to-market.
In this episode, Adam shares the biggest lessons that now shape everything from hiring to how he builds sales processes from scratch and how AI has become both a validator and a leveller.
No matter if you’re an aspiring CRO, have recently stepped into the role or are currently navigating the ever-changing scope of the role, Adam candidly shares his biggest lessons, mistakes and shifts in the industry he’s witnessed over the last 20 years.
📚 Episode Chapters:
02:30 – Lessons from scaling sales teams
05:30 – Building sales processes
09:00 – Mapping the buyer’s journey
16:20 – Frameworks and customisation in sales methodology
18:00– Misalignment between sales & buyer behaviour
31:30 – Nailing your ICP & common pitfalls
🎧 Continue listening…
Make sure you listen to Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales
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