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  • Podcast
  • Tom Glason
  • 24 Sep 2026

Transitioning from CMO to CRO – Hannah Garner on stepping into the CRO seat & hiring in the AI era

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Hannah Garner didn't set out to become a CRO.

She joined Arctic Shores as VP of Marketing with an eye on the CMO seat, but found herself stepping into revenue leadership instead.

 

In this episode, Hannah shares what that transition actually felt like – from the imposter syndrome that came with the transition to the advice from fellow CROs that helped her push through it. She also unpacks how to differentiate in an AI-saturated market and how AI is changing what “good hiring” actually looks like. 

📚 Episode Chapters:

03:30 – Hannah’s journey to CRO
09:00 – Insights on Revenue Leadership
15:00 – Navigating Imposter Syndrome
20:50 – The importance of Brand differentiation
31:00 – Hiring in the AI era 

🎧 Continue listening…

Make sure you listen to Robert Newry’s transition from CEO to Chief Explorer at Arctic Shores 

Want to listen to the full episode with Hannah?

 Listen here: 

🎙️ Apple Podcasts 

🎙️ Spotify 

🎙️ Simplecast

 

Or watch below…

Enjoyed this episode or have a guest suggestion for us?

We’d love to hear any feedback you have for us and any suggestions or guest recommendations you may have. Simply get in touch with our production team at [email protected]

Patrick Coleman

Patrick Coleman

Co-founder & CEO, QStory

“ScaleWise has transformed our go-to-market approach enabling us to implement best in class Account Based Sales Marketing strategies that deliver high-quality pipeline consistency”

Matt Jones

Matt Jones

Head of Go-To-Market, EvaluAgent

“Having valuable expertise ‘on tap’ from ScaleWise has been pivotal in accelerating the growth of Evaluagent”

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Tatjana Hayward

Communications & Business Operations Lead Senseforce

“ScaleWise coaching had a big impact right from the start, helping us to execute a much more effective marketing strategy whilst implementing best practices throughout our sales & marketing funnel. ”

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