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  • Article
  • Tom Glason
  • 31 Jul 2025

Making The Grade Podcast: Building for a Smart Exit – Scaling Lessons from Serial Entrepreneur Justin Fitzpatrick

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What does it really take to graduate from seed to exit in today’s start-up climate?

In our first episode of our Making the Grade Podcast, we’re joined by serial founder and currently CEO of ESG Book, Justin Fitzpatrick, to unpack the real story behind startup growth. 

 

From the messy pivots, M&A strategies, co-founder dynamics, and what it really looks like when you fall off the VC track, Justin shares his first-hand experience of growing and exiting multiple businesses, and leaves us with plenty of practical advice to help you scale more wisely.

Episode Chapters:

02:04 – Justin’s career journey as a serial entrepreneur 

04:55 – From scaling pains to pivoting and product-market-fit reality checks 

09:42 –  Finding the right co-founder 

15:15 – Why poor win rates aren’t always a sales problem 

17:34 – Building resilience as a CEO 

21:41 – M&A lessons from the trenches & what makes an acquisition work 

28:40 – Falling off the VC Track & finding alternatives 

31:42 –  What founders actually need to graduate to the next round 

33:54 – Why sustainable growth is smarter growth

Want to listen to the full episode with Justin?

 Listen here: 

🎙️ Apple Podcasts 

🎙️ Spotify 

🎙️ YouTube

🎙️ Simplecast

Enjoyed this episode or have a guest suggestion for us?

We’d love to hear any feedback you have for us and any suggestions or guest recommendations you may have. Simply get in touch with our production team at [email protected]

Patrick Coleman

Patrick Coleman

Co-founder & CEO, QStory

“ScaleWise has transformed our go-to-market approach enabling us to implement best in class Account Based Sales Marketing strategies that deliver high-quality pipeline consistency”

Matt Jones

Matt Jones

Head of Go-To-Market, EvaluAgent

“Having valuable expertise ‘on tap’ from ScaleWise has been pivotal in accelerating the growth of Evaluagent”

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Tatjana Hayward

Communications & Business Operations Lead Senseforce

“ScaleWise coaching had a big impact right from the start, helping us to execute a much more effective marketing strategy whilst implementing best practices throughout our sales & marketing funnel. ”

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