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  • Podcast
  • Tom Glason
  • 18 Sep 2025

Making The Grade Podcast: Scaling Lean in a $500B Market – Ed Bartlett on going from zero to one & transitioning out of the CEO seat 

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In the start-up ecosystem, there are a few truths that never change – scaling is harder than it looks, over-hiring can kill momentum, and knowing when to hand over the CEO reins might be the hardest call of all. 

 

In this episode, Ed Barltett, Founder & CEO of Hicomply, unpacks how to successfully scale with a lean team and build a GTM engine that actually produces an intent-led pipeline. 

 

Ed breaks down why stage-fit leadership beats vanity headcount and how to plan a smooth CEO transition when the time is right. 

If you’re a founder starting to think about what might be next for you, then this is the perfect episode to listen to. 

 

Episode Chapters

02:02 – Ed’s path into Tech
10:40 – Finding your niche in a $500B market 

12:44 – Comparing the UK and US markets
17:02 – Staying lean & focusing on speed of execution
19:10 – Building a realistic GTM stack in an AI-driven world
31:58 – Founder transition & handing over the CEO reins
36:47 – Exit prep 101 in 2025 and beyond

 

Want to listen to the full episode? 

Listen here: 

🎙️ Apple Podcasts 

🎙️ Spotify 

🎙️ YouTube

🎙️ Simplecast 

 

Enjoyed this episode, or have a guest suggestion for us?

We’d love to hear any feedback you have for us and any suggestions or guest recommendations you may have. Simply get in touch with our production team at [email protected]

Patrick Coleman

Patrick Coleman

Co-founder & CEO, QStory

“ScaleWise has transformed our go-to-market approach enabling us to implement best in class Account Based Sales Marketing strategies that deliver high-quality pipeline consistency”

Matt Jones

Matt Jones

Head of Go-To-Market, EvaluAgent

“Having valuable expertise ‘on tap’ from ScaleWise has been pivotal in accelerating the growth of Evaluagent”

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Tatjana Hayward

Communications & Business Operations Lead Senseforce

“ScaleWise coaching had a big impact right from the start, helping us to execute a much more effective marketing strategy whilst implementing best practices throughout our sales & marketing funnel. ”

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