If you're building a venture-backed software startup and trying to navigate the messy, exhilarating, often brutal stretch from $1M to $10M ARR, this episode is essential listening.
In this Making The Grade episode, we’re joined by Pete Crosby, Founder of Revelesco and one of the most experienced revenue coaches in the UK startup ecosystem.
Pete has helped countless founders and CROs find clarity, fix alignment, and scale with real commercial rigour. In this conversation, Pete shares the patterns he sees repeatedly across the companies he works with, and the frameworks he uses to help them break through.
Pete also shares the human side of scaling – why team alignment is the silent killer of otherwise great businesses, what makes a true builder in the one to ten phase, and how the best GTM leaders think about culture, hiring, and diversity.
Whether you’re a founder, a CRO, or a revenue leader trying to level up, Pete’s insight is the kind of hard-won wisdom you’d normally only access through years of experience.
📚 Episode Chapters:
01:40 – The root cause of stalled growth
05:30 – Finding your ICP with discipline
10:30 – The four phases of scaling internationally
18:00 – Defining true predictability
21:30 – Team alignment & hiring diverse teams
🎧 Continue listening…
Want to listen to the full episode with Pete?
Enjoyed this episode or have a guest suggestion for us?
We’d love to hear any feedback you have for us and any suggestions or guest recommendations you may have. Simply get in touch with our production team at [email protected]
