I’m a Revenue Leader building a repeatable GTM engine Archives - Page 4 of 4

Pearls of Wisdom with Laura Kightlinger

Customer Success guru discusses executive alignment, clearly-defined roles and the product-customer relationship.

Experienced CMO talks momentum, people and processes.

Marketing expert discusses the importance of thinking flexibly, starting early and looking outwardly for marketing success.

VP of Revenue Operations dives into the significance of metrics, data and challenging leadership.

Seasoned Business and RevOps Consultant discusses data integrity, clear processes and nailing basic metrics.

Customer Success expert explains why you should avoid silos, but embrace data, processes and customer centricity.

VP of Partnerships reveals the importance of deliverables, metrics and value propositions to successful partnerships.

Chief Customer and Marketing Officer discusses narrow ICPs, regular customer interaction and founder adaptability.