Second Nature Scaling Story
Second Nature - Enabling personal and company growth through 1-2-1 coaching
Digital lifestyle app
Professional Development Coaching
4
Series A
Second Nature Need
Michael sought professional coaching from a self-development perspective, such as advice on hiring practices and managing managers. Having witnessed the value of professional coaching themselves, Second Nature’s young founders were amenable to Michael’s request and recommended he find a suitable mentor.
Scalewise Impact
1. Addressed real-time concerns
2. Prepared for big opportunities
The fluid nature of the coaching topics allowed Michael to successfully prepare for upcoming opportunities. For instance, having run a pilot for a large customer, Second Nature began tricky negotiations over scaling up the service. Ahead of a crucial meeting, Michael worked with Gavin to prepare the pitch, justify the strategy, align the leadership’s views and create a compelling deck, which helped Second Nature negotiate the actual structure of the deal.
3. Refined the decision-making process
The coaching sessions provided Michael with a sounding board for ideas and an external perspective on key strategic decisions. This enabled Michael to confidently navigate difficult positions and generate positive outcomes for Second Nature. For example, when considering the termination of an unsustainable contract, Michael discussed the pros and cons with Gavin before proposing a nuanced solution that suited both parties.
4. Cemented team culture
“Working collaboratively with someone that’s done it all before and chatting through issues as they arise each week has not only given me the conviction to press ahead with big decisions, but enabled me to unite the partnerships team behind our approach”.
Michael Whitman
Head of NHS Partnerships Second Nature,
How Scalewise works
Trusted by ambitious scale-ups
Frequently Asked Questions
A Scale Coach is a seasoned revenue operator who has been through our three-stage screening process to ensure they have the expertise required to support our clients on their scaling journey. They provide powerful insights, offer constructive feedback and love sharing their knowledge.
Our Scale Coaches are VP and C-level revenue leaders who have played (or are currently playing) pivotal roles in successfully scaling fast-growth tech companies. They may be Chief Marketing Officers, VPs of Sales, Customer Success or Revenue Operations leaders. They’re often in full-time employment within a scale-up but can provide support on a flexible, hourly basis around their day-jobs.
Absolutely. Scalewise Membership gives you access to over 100 world-class Scale Coaches and we have clients today who are tapping into the expertise of several Coaches at once. One may be working with their Customer Success Team, another with their marketing leader or sales leader whilst another Coach supports their founder or CEO.
Scalewise Membership provides unique access to the expertise, tools and resources you need to fuel your scaling journey.
Scalewise membership provides access to:
- The Scalewise Platform to get matched with world-class Scale Coaches
- A dedicated Growth Adviser to support your scaling journey
- Delivery Partners who are vetted for their specialist expertise
- Fractional & Interim Leaders to fill vital leadership gaps
- Online & in-person networking opportunities
- Masterclasses where Scale Experts share their expertise
- Carefully selected partner resources and exclusive offers
We’re currently offering Scalewise Membership for free to the first 100 scale-ups to apply. Contact us now to apply for Scalewise Membership.
We’ve on-boarded over 100 Scale Coaches, most of whom are in the UK or US. We continue to onboard around 10 Coaches per month and we’re always on the lookout for exceptional revenue operators around the world. As soon as we on-board a new Coach, clients can immediately tap into their expertise via the Scalewise Platform (coming soon).
We offer a range of flexible, one-off or subscription packages ranging from £295/$400 per month per coachee to £1,795/$2,450 depending on the number of hours required. Hours can be used against multiple Scale Experts if desired.
We’re always happy to discuss pricing for clients who are looking to support multiple team members. We’ve seen first-hand the impact of injecting expertise into multiple individuals or teams and like to encourage this through preferential pricing.
Although we don’t have a minimum contract period, we’ve found that clients get the most benefit from engaging a Scale Coach for a minimum of 6 months. We also offer preferential pricing for clients who would like to commit for 12 months or more.
We’ve been building the Scalewise Platform since April 2020, which we’re excited to launch into the wild in July 2021.
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