Senseforce Case Study



Strategy, Sales & Marketing Coaching

How ScaleWise worked with Communications Lead, Tatjana Hayward, to build a more effective sales & marketing machine and streamline both inbound marketing and outbound sales.

Business type

Data analytics

Solution type

Scale Coaching

Size of commercial team


Company stage

Pre-series A

Senseforce is on a mission to help machine manufacturers make their customer service more proactive rather than reactive. Launched in 2016, the Germany-based Senseforce uses machine-quality improvements and enhanced decision-making to connect, manage, integrate and process data efficiently. Today, Senseforce collaborates with global industry leaders like ZF, DB, Microsoft Azure and Speed Invest.

Senseforce Need

Before engaging with ScaleWise, Senseforce was approaching product-market-fit and had secured a strong portfolio of early clients such as DB, ZF Corporation and Speed Invest.

However, the team recognised an opportunity to significantly improve their lead generation, understand the sales lifecycle better and deliver more robust, targeted marketing campaigns. As such, the Senseforce team sought support to turn their haphazard marketing, lead generation and nurturing processes into a well-oiled marketing machine that could enable them to improve the effectiveness of marketing campaigns, close more deals and deliver predictable revenue growth.

ScaleWise Impact

To ensure Senseforce’s success, ScaleWise’s experienced Scale Coaches shared vital marketing expertise to help them establish and structure an effective marketing operation. Meanwhile, to deliver results, ScaleWise split the Senseforce coaching into three core strands – Strategic Level, Inbound Marketing and Outbound Sales – which were tackled in weekly, virtual 1-on-1 Scale Coaching sessions.

1. Strategic Level Coaching

ScaleWise coaches empowered and enabled the CEO and CTO to find solutions to complex business problems within a constructive and open-minded environment. Our approach challenged and supported the team through some of their most significant business challenges, leading to greater clarity and confidence in their strategy.

2. Inbound Marketing

For the Senseforce marketing team, improving the quality and engagement of leads was a core priority. Within weekly Scale Coaching sessions, team members were encouraged to track, review and optimise their campaigns, giving a sense of accountability and improving overall campaign performance through the sharing of best practices.

3. Outbound Sales

The ScaleWise Scale Coach began with a deep dive into the current CRM set-up and outbound sales process. He identified gaps in the data for attribution and introduced custom & mandatory fields to aid reporting. More targeted outbound messaging was developed that would resonate better with multiple ideal personas and effective follow-up strategies were put in place to accelerate pipeline velocity.

Tatjana Hayward

Tatjana Hayward

Communications & Business Operations Lead, Senseforce

“ScaleWise coaching had a big impact right from the start, helping us to execute a much more effective marketing strategy whilst implementing best practices throughout our sales & marketing funnel.”

Frequently Asked Questions

A Scale Coach is a seasoned GTM operator who has been through our screening process to ensure they have the experience and expertise required to support our clients. They provide powerful insights, offer constructive feedback and love sharing their knowledge.
Our Scale Coaches are VP and C-level go-to-market leaders who have recently played (or are currently playing) pivotal roles in successfully scaling fast-growth tech companies. Their specialisms include Marketing, Sales, Customer Success, Partnerships and Revenue Operations.

ScaleWise Marketplace has 250+ Scale Coaches who offer expertise across sales, marketing, customer success, partnerships and RevOps. You have two ways to find the right coach. You can use bespoke filters on the ScaleWise Marketplace to search for relevant experts and book chemistry calls with anyone who catches your eye. Or you can create a Help Request on ScaleWise Marketplace and experts with matching skills and experience will apply. You can then review applications and book chemistry calls with those you feel are the best match.

We offer a range of subscription packages from 2 to 4 hours per month. Hours can be used with multiple Scale Coaches if desired. We require an upfront deposit of £435 which will cover the cost of your first session. In the unlikely event that you don’t find a match this will be refunded.
We’ve on-boarded over 250 Scale Coaches, most of whom are based in EMEA. Specialisms include Marketing, Sales, Customer Success, Partnerships and Revenue Operations.
There is a 3-month minimum contract.

Yes. You can use your subscription hours with any Scale Coach. You have over 250 to choose from! ScaleWise has many clients who are tapping into the expertise of several Coaches at once.

ScaleWise has supported the portfolio companies of top-tier investors

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