Business type
Data analytics
Solution type
Scale Coaching
Size of commercial team
5
Company stage
Pre-series A
Senseforce is on a mission to help machine manufacturers make their customer service more proactive rather than reactive. Launched in 2016, the Germany-based Senseforce uses machine-quality improvements and enhanced decision-making to connect, manage, integrate and process data efficiently. Today, Senseforce collaborates with global industry leaders like ZF, DB, Microsoft Azure and Speed Invest.
Senseforce Need
Before engaging with ScaleWise, Senseforce was approaching product-market-fit and had secured a strong portfolio of early clients such as DB, ZF Corporation and Speed Invest.
However, the team recognised an opportunity to significantly improve their lead generation, understand the sales lifecycle better and deliver more robust, targeted marketing campaigns. As such, the Senseforce team sought support to turn their haphazard marketing, lead generation and nurturing processes into a well-oiled marketing machine that could enable them to improve the effectiveness of marketing campaigns, close more deals and deliver predictable revenue growth.
ScaleWise Impact
To ensure Senseforce’s success, ScaleWise’s experienced Scale Coaches shared vital marketing expertise to help them establish and structure an effective marketing operation. Meanwhile, to deliver results, ScaleWise split the Senseforce coaching into three core strands – Strategic Level, Inbound Marketing and Outbound Sales – which were tackled in weekly, virtual 1-on-1 Scale Coaching sessions.
1. Strategic Level Coaching
ScaleWise coaches empowered and enabled the CEO and CTO to find solutions to complex business problems within a constructive and open-minded environment. Our approach challenged and supported the team through some of their most significant business challenges, leading to greater clarity and confidence in their strategy.
2. Inbound Marketing
For the Senseforce marketing team, improving the quality and engagement of leads was a core priority. Within weekly Scale Coaching sessions, team members were encouraged to track, review and optimise their campaigns, giving a sense of accountability and improving overall campaign performance through the sharing of best practices.
3. Outbound Sales
The ScaleWise Scale Coach began with a deep dive into the current CRM set-up and outbound sales process. He identified gaps in the data for attribution and introduced custom & mandatory fields to aid reporting. More targeted outbound messaging was developed that would resonate better with multiple ideal personas and effective follow-up strategies were put in place to accelerate pipeline velocity.
Tatjana Hayward
Communications & Business Operations Lead, Senseforce
“ScaleWise coaching had a big impact right from the start, helping us to execute a much more effective marketing strategy whilst implementing best practices throughout our sales & marketing funnel.”
